rags to riches corporate social responsibility event

AIESEC collaborate to give clothing to charity

Published on 4 აპრ. 2015 by Stuart Harris

AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales) organises international student exchange and internship programmes for both profit and non-profit organisations. Team Building Asia has enjoyed a long supportive partnership with international youth organisation AIESEC and were invited to facilitate a unique social impact program on their event day.

Giving Back with Rags to Riches

As a Catalyst Global network partner, at Team Building Asia we saw this as the perfect opportunity to run the team building program Rags To Riches. This program encourages delegates to give back to the communities they work in while at the same time recycling quality unwanted items. In this case it was decided to find a creative way to deliver used clothes to a local charity and at the same time create a team building opportunity for the AIESEC team.

What happened on the day?

Our creative team transplanted the Ripples logo onto a huge tarpaulin in the form of a unique matrix, which then required delegates to position the clothes in pre-determined marked out areas. This giant networking and communications challenge had teams working together to fold, consolidate and swap the clothes to match the various features of the logo and fit the colours perfectly. At various stages team leaders called out helpful commands to tidy up the 3-D textured logo and produce a fabulous piece of installation art unique to AIESEC.

Meeting desired outcomes

Notable features include the Hong Kong skyline, most prominent being the Bank of China and also the two Ripples characters on the left and right of the logo. Following a debriefing on how the team worked effectively and impact on the local community, the clothes were presented to The Salvation Army to distribute at their many clothing banks throughout Hong Kong.

“Rags To Riches created a unique teambuilding event for our 3rd Ripples International Conference while at the same time raising our delegates awareness of the need to reduce waste and promote greater sustainability in our local environments.”

Dennis Su, Vice President, AIESEC

All Case Studies